Have your staff got you by the balls?

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Are you hiring and retaining staff out of sheer desperation? Sound familiar? Keep reading. You’re not alone.  The life of a small business owner in Australia ‘attempting’ to build a team currently looks like this; The constant slug to attract new clients to your business and hand their hard-earned cash over is exhausting because the … Read more

Stepping into your power in your 40’s with Bec Giles

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As a woman in my 40’s I get a rush speaking to other women who are kicking goals and living their best lives after 40. “It’s YOUR time!”. And if you know, you know! The fierceness of a woman brave enough to step out into the world of personal branding and building a business after … Read more

The reality of growing an international brand with Amy Found

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In loving memory of her beloved step mum and the most inspiring woman; Leanne Preston who you met in episode 54, Amy sat with me and shared her own incredible story shortly before Leanne’s passing at the end of 2023. Making both stories and the bravery of these incredible women all the more special and … Read more

Not sorry to burst your bubble

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I’m baaacckkkkkkk! The days of the lazy podcaster are OVER! As I say to my clients on the daily if your good at writing – WRITE, if you’re good at speaking – SPEAK! This episode is the start of my comeback series and another year of me sitting in my cupboard laughing at my own … Read more

Supporting women-owned businesses

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Strategies to foster growth and level the playing field Women-owned businesses are, quite simply, a better bet, according to the Boston Consulting Group. Yet despite this, the business playing field is far from level. “In Australia, two-thirds of small businesses which started in the decade to 2019 were led by women, with 38 per cent of … Read more

Weird Growth by Ammo Marketing #19 – Elsa Mitchell – Business Mentor – Find the bossy bitch within

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A girl from the country, Elsa is a strong and successful business mentor. Elsa Mitchell runs digital marketing workshops for business owners in person (she’s old-school). She enjoys connecting with people and being her own bossy bitch. Great episode if you are just starting out in digital and looking to grow/get your content to the … Read more

Surviving grief with Clare Nation

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For the first time ever, after a decade, Clare Nation; a prominent real estate agent and entrepreneur in Perth, shares her story of unspeakable grief and heartache. Finding an introduction to this story that serves it justice is tricky, to say the least. This episode is tears and absolute vulnerability. I cannot thank Clare enough … Read more

Staying successfully social as an introverted entrepreneur with Shannon Fragomeli

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We’ve bantered online for years, I’m a loyal client and she made me my very own custom candle that said; “this candle smells like ass” and dropped it on my doorstep last Christmas. We live down the road from each other. True story. But we’ve never met. No this is not a twisted tale of … Read more

Discovering and Owning My Self Worth

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Time for a little self-indulgent life update about the world of Elsa with the central theme being #selfworth. I’ve shared the sh!t times and now I’m cruising into calmer waters it’s only fair to share that too.  I have a deep seeded belief that we should not be scared to ask for what we want … Read more

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