Strategies to foster growth and level the playing field Women-owned businesses are, quite simply, a better bet, according to the Boston Consulting Group. Yet despite this, the business playing field is far from level. “In Australia, two-thirds of small businesses which started in the decade to 2019 were led by women, with 38 per cent of … Read more

A girl from the country, Elsa is a strong and successful business mentor. Elsa Mitchell runs digital marketing workshops for business owners in person (she’s old-school). She enjoys connecting with people and being her own bossy bitch. Great episode if you are just starting out in digital and looking to grow/get your content to the … Read more

As entrepreneurs, it’s a scramble to be seen, an endless spiral to navigate a complex online marketing world. Is it asking or cold calling? Saying thank you or a subtle bribe? Networking or stalking? There seems to be a fine line, and I wonder if fear of the latter caused you to forget basic business … Read more

You’re going against the grain if you’re not operating your salon with more sustainable practices right now. Business coach Elsa Mitchell asks if you can afford being left behind. A hair salon has rarely been just about delivering insatiable hair, and we know that, Elsa writes. It’s about providing quality service and a staggering personality so your … Read more

I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is only one of the reasons I love them. I recently collaborated with two fabulous women, Elsa … Read more