Elsa Mitchell 
There are two exciting elements to this story. The first is the creation something that hasn’t been done before. And that is reshaping and redefining how Tracey’s midwifery practice operates so that she can best service our expecting mama’s in rural and outback Australia. Secondly, you all know I’m a sucker for a woman in … Read more
I call it “life in the messy middle”. When you’re plodding along, quite content with life and then something (or a bunch of things) come a long to knock you out of left field and set you on a whole new path you were NOT prepared for. Becoming a mother of 4 is enough to … Read more
I was scrolling away on the gram doing some solid stalking when I first came across the VIP day experience. It was someone doing something similar to me in business, proudly displaying these luxurious days where she would take her client for an over night stay in a 5 star resort to work on their … Read more
Change isn’t new, nor is the fear that comes with change. The unknown is scary. In this episode I talk about what’s working, what’s not and what is just outright HARD for business owners in 2024. From AI to staffing woes to the ridiculous price of Weetbix bites, this is one of my all-time quality … Read more
Are you hiring and retaining staff out of sheer desperation? Sound familiar? Keep reading. You’re not alone. The life of a small business owner in Australia ‘attempting’ to build a team currently looks like this; The constant slug to attract new clients to your business and hand their hard-earned cash over is exhausting because the … Read more
As a woman in my 40’s I get a rush speaking to other women who are kicking goals and living their best lives after 40. “It’s YOUR time!”. And if you know, you know! The fierceness of a woman brave enough to step out into the world of personal branding and building a business after … Read more
In loving memory of her beloved step mum and the most inspiring woman; Leanne Preston who you met in episode 54, Amy sat with me and shared her own incredible story shortly before Leanne’s passing at the end of 2023. Making both stories and the bravery of these incredible women all the more special and … Read more
I’m baaacckkkkkkk! The days of the lazy podcaster are OVER! As I say to my clients on the daily if your good at writing – WRITE, if you’re good at speaking – SPEAK! This episode is the start of my comeback series and another year of me sitting in my cupboard laughing at my own … Read more
Strategies to foster growth and level the playing field Women-owned businesses are, quite simply, a better bet, according to the Boston Consulting Group. Yet despite this, the business playing field is far from level. “In Australia, two-thirds of small businesses which started in the decade to 2019 were led by women, with 38 per cent of … Read more
A girl from the country, Elsa is a strong and successful business mentor. Elsa Mitchell runs digital marketing workshops for business owners in person (she’s old-school). She enjoys connecting with people and being her own bossy bitch. Great episode if you are just starting out in digital and looking to grow/get your content to the … Read more
And yes, it’s bloody free! I’ll take you through the 3 tools that I legit use the most in my workshops, private mentoring AND my Mentor Academy, that ALL my clients froth over.
A 30 min masterclass on how to use these REALLY simple tools to literally come up with content ideas for YEARS!
Content that will increase your online visibility as opposed to ‘creating for the sake of it’.
