Strategies to foster growth and level the playing field Women-owned businesses are, quite simply, a better bet, according to the Boston Consulting Group. Yet despite this, the business playing field is far from level. “In Australia, two-thirds of small businesses which started in the decade to 2019 were led by women, with 38 per cent of … Read more
A girl from the country, Elsa is a strong and successful business mentor. Elsa Mitchell runs digital marketing workshops for business owners in person (she’s old-school). She enjoys connecting with people and being her own bossy bitch. Great episode if you are just starting out in digital and looking to grow/get your content to the … Read more
As entrepreneurs, it’s a scramble to be seen, an endless spiral to navigate a complex online marketing world. Is it asking or cold calling? Saying thank you or a subtle bribe? Networking or stalking? There seems to be a fine line, and I wonder if fear of the latter caused you to forget basic business … Read more
You’re going against the grain if you’re not operating your salon with more sustainable practices right now. Business coach Elsa Mitchell asks if you can afford being left behind. A hair salon has rarely been just about delivering insatiable hair, and we know that, Elsa writes. It’s about providing quality service and a staggering personality so your … Read more
If your existing clients aren’t raving about you to anyone willing to listen, the biggest social media following in the world isn’t coming to save you. Being your ‘authentic self’ in a world where authenticity is rapidly on the decline, (did you create your Metaverse avatar yet?) suddenly seems futile. If you’re in business there’s … Read more
What’s going to happen to all those businesses if the wheels fall off the economy and we hit recession? It’s in fashion to own a business. Trending you might say. Children are launching Tik Tok careers, Etsy stores and flooding the beaded homemade jewellery market. Even full-time corporates seem to have a side hustle (candles … Read more
I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is only one of the reasons I love them. I recently collaborated with two fabulous women, Elsa … Read more
And yes, it’s bloody free! I’ll take you through the 3 tools that I legit use the most in my workshops, private mentoring AND my Mentor Academy, that ALL my clients froth over.
A 30 min masterclass on how to use these REALLY simple tools to literally come up with content ideas for YEARS!
Content that will increase your online visibility as opposed to ‘creating for the sake of it’.
