In this episode Elsa sits down with the woman with quite possibly the coolest name in business; Yael Keon, email marketing strategist and self-confessed systems nerd. From accidentally starting a blog ten years ago (two weeks before finding out she was pregnant, no less) to becoming the go-to woman for email marketing that actually works, Yael brings the receipts, the honesty, and zero corporate fluff.
This one’s for anyone who’s ever thought “I don’t want to be annoying” was a good enough reason to skip email marketing.
This conversation is about:
- Yael’s accidental start in blogging and Pinterest
- Getting diagnosed with ADHD as an adult
- Why “you have so much potential” is the worst thing you can say to someone
- Working from home with an ADHD brain
- The real reason people avoid email marketing
- Automation vs. AI; they are not the same thing
- Why your email list is a business asset, even when you sell up
- Turning old, messy client databases into gold
Loved this convo as much as we did? Then don’t forget to rate, follow, share, and review the Bossy Bitch Podcast. It helps other bossy babes find us and keeps the good conversations going. Until next time, stay bossy and embrace the awkward!
Yael Instagram: https://www.instagram.com/yaelkeon/ Website: https://yaelkeon.com/
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