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WTAF Is a business coach?

I have one of those businesses where my parents don’t really understand what it is I do. In fact, a lot of people don’t really get it.
Even business owners don’t always get it, or why they might need one.
And if I’m being really honest I never really wanted to be a business coach per say, yet here I am.
I’m not sure anyone has ever used so much profanity in the process of explaining what a business coach is so I apologise for that in advance.


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