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Why I hate being a business coach

business coach

On more than one occasion (in my earlier days in business), I got suckered into going to those ‘seminars’ run by ‘known’ business coaches/people. Like they’d be almost a little bit famous, you know, the ones I mean?

Lured by the promise of being taught groundbreaking hacks and strategies to grow your business, I felt trapped in a game show I didn’t sign up for when I got there.

You’d get a teeny tiny ‘snippet’ of information doused in Tony Robbins ‘on crack’ style hype and motivation. Then would come the whole sales pitch and that weird thing where if you got up and ran to the back of the room, then and there you would get $5000 off a 50 billion dollar program…..

“but only for the next TEN minutes.”

What’s even weirder is that people would do it!

They still do it.

It’s much like the closing down rug sale for the rug store that legit never fkn closes down. Like ever.

Regardless I find it shady tactics and cannot get on board.

Much like the whole business coach thing where they talk about how much money they make, it also is a marketing tactic to prey on hopeful and flat-out vulnerable budding entrepreneurs.

I. Hate. It.

I feel embarrassed to tell people I’m a business coach because of what I perceive to be shady tactics that give my profession a bad rap. 

I never planned to step into this space or seek out this title. I actually owned real-life businesses, loved them, did pretty well at them and then wanted to teach other people how to find the same success in theirs.

The next minute I’m a business coach in a sea of coaches, many of whom have little to zero experience running a business for more than 5 minutes.

So here I am, screaming for legitimacy in an industry full of snake charmers, and you’re probably wondering; “why the hell are you still here then?”

Well I was born to teach, preach and nurture. It’s who I am. I don’t have hobbies, obsessing over the ins and outs of growing a successful IS my hobby and it’s what I love.

So here I am doing what I love in an industry I don’t feel super proud of….. hows that for some real talk?

About the author

I’m Elsa Mitchell and I help women in business make more money by getting the clarity they need, developing the community they need and implementing the foundations they need in order to make the impact they want.

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