It truly blows my mind how little interest many business owners show when it comes to SEO, which is pretty much a ‘must have’ on the business shopping list. And I have a theory why…..
SEO seems like a really scary thing, but I promise you it’s actually not. It just sounds scary because it’s got a weird name. I think we often assume it’s some hard core ‘tech’ term for those guys that write code and sh!t, here it is exactly:
What is SEO ……
It’s basically how you get found on the internet, by people searching via Google. It’s tweaking your website and building it’s reputations and authority so that you get your business up on that top page of the search results.
Imagine Google is sitting up their on his / her / they throne looking down on the planet watching us all search. When Elsa from Perth punches in ‘best restaurants in Perth’ Google has to ‘decide’ (and damn quickly) which websites to dish out to me first. And so that I love Google and never leave…. it needs to make sure they’re the best, most informative, fastest, most user friendly and credible websites.
Just because you have a website, doesn’t mean you can always be found in search.
They don’t always tell you that at the website store.
How you can do it for free?
One of my favourite ways of getting traffic to your website for free (that’s super easy) is by writing blogs. Or some people call them articles or newsletters… call them whatever the hell you like….. it’s still a blog.
Google loves to see you regularly updating your Website, it’s one of the key factors that determines good SEO. Not to mention the fact that you can create a blog send it out to your newsletter, put on LinkedIn and can use on many other different channels.
It’s creating one piece of content that can be used across multiple channels. It’s also ‘evergreen’ content as opposed to social media posts which often good for the time it takes to scroll by. Website content has more longevity and a great ROI.
I could go for days about how to blog, but for that you’ll need to come book a session with me. I’ll guide you through it.
There are many other factors that contribute to SEO, but blogging makes a big splash and is a great way to start. Other things you need to consider are:
- Life span
- Website speed (yep Google hates slow websites)
- Mobile responsive
- User friendly