In the initial stages of creating B Directory we were able to quickly identify that majority of our small biz members shared a common mistake. They did not have a clear profile or visual of exactly who their dream customer might be.

One of the first things we did when starting B Directory was create a profile of our dream customer. Don’t worry, we get it’s hard to pick just one so that’s why we chose 3.

 

Why you need to know your dream customer?

 

Well if you don’t then it’s kinda like trying to be best friends with 50 people. You’ll spread yourself so think and become so exhausted and then totally drop the ball and let everyone down.

Don’t freak out, we’re not going to let that happen.

You have to know who you’re talking too, who your message is for. Otherwise how do you know what to say? How do you identify the needs of your customers?

Knowing your target customer enables you to develop precise and more effective marketing strategies that you can measure.

 

How to identify your dream customer

 

When we asked our members to create their customer profile we were still getting categorical responses. Such as “oh a woman, or a man, aged 40 – 50, working etc etc.” and this is ok and this definitely creates a marketing demographic but we want you to dig deeper. We want you to visualise looking your dream customer in the eye.

To help you along I’d like to introduce you to Bailey. Bailey is;

  • 29 years old gal
  • she is super friendly with a positive energy
  • she owns a cafe called the Pink Revolver
  • she started the cafe from scratch a year ago
  • no kids
  • she has a supportive fiancé
  • she puts her heart and soul into the business often working 6 days a week
  • she has great food at great prices and is “breaking even” financially
  • she would like to take her business to the next level but isn’t sure how

Bailey is one of our imaginary dream customers. We think of her whenever we’re trying to decide out how to get our message out. We hope that by sharing her with you it helps you identify yours but if you’re still a little stuck, we got you with our Dream Customer Profile Template. Download it now and your already ahead in your marketing strategising.

Elsa Mitchell

Elsa Mitchell is the co-founder of B Directory, providing outside of the box solutions for small business, to help supercharge their growth. One of the ways they do this is by connecting business, bloggers and influencers to create the right online partnerships. B Directory also provides training and management of marketing services to help ease the overwhelm facing small business today.

Elsa’s ability to provide guidance to B Directory clients is underpinned by her extensive business background. Over ten years ago she established her own salon in the beauty industry, which is now a popular and successful operation. Further to this, Elsa is also the Marketing Director of her family business in the building and construction industry.

Elsa’s success in the customer service industry has allowed her to identify solutions and strategies surrounding bricks and mortar sales and building a positive team culture. A skill set she now is able to utilise to educate her B Directory customers.

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