Oh hey there, I just wanted to let you know you’ve actually followed and then unfollowed me about 6 times already. Its getting annoying. I want you to stop.
That’s what I want to say. But i’d probably only be talking to a robot. Part of launching B Directory means, like all new businesses, starting a social media following from scratch. I’ve done it a few times over the years for our various businesses and I am definitely noticing new challenges this time around.
It’s no secret the robots are becoming an issue for Instagram hence why I believe they are cracking down on how we interact to try and eradicate some of the “fakeness”. I for one will be marching against the robots and all the fake following bandits.
So as the Co – Founder of B Directory I am without a doubt the biggest supporter of small business. That is why when you follow me, ill check to see if you are a local business and if so, ill follow you back. Because I’m supportive like that.
THEN the next day I go onto my Followers app and low and behold, you’ve Unfollowed me. But wait…… I thought we were friends?
Day after that………… oh there you are, following me again. You must’ve made a mistake. Thats ok, I’m easy going, ill give you a second chance.
Day after that………. UNFOLLLOW.
At this point I’m confused. Whats happening here?????
Follow Unfollow Follow Unfollow. Repeat.
At this point I realise, you actually couldn’t care less about me, your just trying to get your numbers up. Personally I feel used. Used and annoyed. Call me old fashioned but I stand behind authenticity and a business that endeavours to be genuine in it’s interactions and branding.
But that’s just me.
Elsa Mitchell
Elsa Mitchell is the co-founder of B Directory, providing outside of the box solutions for small business, to help supercharge their growth. One of the ways they do this is by connecting business, bloggers and influencers to create the right online partnerships. B Directory also provides training and management of marketing services to help ease the overwhelm facing small business today.
Elsa’s ability to provide guidance to B Directory clients is underpinned by her extensive business background. Over ten years ago she established her own salon in the beauty industry, which is now a popular and successful operation. Further to this, Elsa is also the Marketing Director of her family business in the building and construction industry.
Elsa’s success in the customer service industry has allowed her to identify solutions and strategies surrounding bricks and mortar sales and building a positive team culture. A skill set she now is able to utilise to educate her B Directory customers.
