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We get so caught up in all things digital these days I sometimes wonder if we overlook some of the most basic and timeless principles of small business. Principles that still hold the same value today, if not more so.
How much thought do you give to your website and how it’s working for you? If you’re anything like me you would have just relied on the ‘website’ guy (or girl) who created it to have just done whatever needs to be done to get it where it needs to be, right? So how do you know if your website is where it’s meant to be?
If you think back over your journey in business so far, I’m willing to bet there has been a pivot or shift you didn’t have in your five-year plan. Or perhaps you’ve reached your end goal, but how it’s playing out day to day looks different to how you mapped it out. I’d also bet these differences and shifts have been for the better – am I right?
We’re obsessed with blogging for business. There I said it! It might make us a little strange, but we’re good with that. I am definitely coming to the realisation that we may be part of a minority on this one.
I’m one of those people that can only drink cafe made coffee. And not just from any cafe, I have a very select list of my favs. It’s an illness I’m sure.
Its not every day you come across a business that oozes heart and soul right from the second you stumble across their website. I think it’s safe to say that portraying your values and personality on a digital platform is one of the biggest challenges small businesses face in modern times.
There’s been a lot of heat on Facebook recently, like A LOT! I bet Mark Zuckerberg never anticipated his prize creation becoming the centre of Russian political scandals and a key witness in legal issues surrounding manipulating presidential elections.
It never ceases to amaze me how you can get a feel for someones energy just from reading an email they send. Given I have spent 18 years in a face to face customer service business, online communication is still extremely foreign to me. Which makes no sense given we have created an internet based business. I’m weird I know.
Why would you need Facebook? Why would you need any social media? I mean seriously, what successful businesses do you see on social media these days? Yep, I’m joking they’re all on there.
I’ve always been overly interested in other people’s business. When I say I always, I mean always. Some might call it nosey, but I choose to think of it as a deep seeded curiosity that fuels my passion to help people succeed. (I’m also known as dramatic, did you pick up on that?).
