How much thought do you give to your website and how it’s working for you? If you’re anything like me you would have just relied on the ‘website’ guy (or girl) who created it to have just done whatever needs to be done to get it where it needs to be, right? So how do you know if your website is where it’s meant to be?
Aside from being visually appealing to your potential customers, all the visual appeal in the world is wasted if they can’t find you to begin with. Then when they do, is your site easy to navigate?
The makings of a good website is a hefty topic, for those of you looking to check off a few of the basic fundamentals, here’s our:
5 ways to improve your website, right now!
1. Have your “why” above the fold:
Hit people in the face with what you do straight up, make it the first thing they see and keep it simple.
2. Easy navigation:
Don’t make visitors work for their reading pleasure – serve it to them. Make sure your layout is clear and simple. Make sure your not asking your visitors to do too many things at once.
3. About page:
Did you know that the “about page” is one of the most visited pages? Let people know who you are, have a photo and links to other areas on your site. Be sure to include:
- who you are
- what they can expect to find on your website
- some personal fun facts
4. Analytics:
Do you have analytics on your website? If not you need to stop everything and do this immediately. We recommend using google analytics as this helps get in google’s good graces however any form of analytics is better than none.
5. Blog page:
This isn’t for everyone but if you can string a few words together and upload a few pictures the reward for effort on this one is HUGE. This is a fabulous low cost way to boost your SEO effortlessly. By talking about your key services/products via a blog significantly increased your presence and find ability online .
Bonus tip:
6. Make it easy for customers to follow you in some way :
Social media, email sign up etc. Creating a data base of your clients email addresses is the most value tool you can have for your business.
During this insane world crisis we want to help our fellow business owners so we’re gifting you this cheatsheet:
"50 Free Ways to Grow Your Business"
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Stay safe folks xx
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Elsa Mitchell
Elsa Mitchell is the co-founder of B Directory, providing outside of the box solutions for small business, to help supercharge their growth. One of the ways they do this is by connecting business, bloggers and influencers to create the right online partnerships. B Directory also provides training and management of marketing services to help ease the overwhelm facing small business today.
Elsa’s ability to provide guidance to B Directory clients is underpinned by her extensive business background. Over ten years ago she established her own salon in the beauty industry, which is now a popular and successful operation. Further to this, Elsa is also the Marketing Director of her family business in the building and construction industry.
Elsa’s success in the customer service industry has allowed her to identify solutions and strategies surrounding bricks and mortar sales and building a positive team culture. A skill set she now is able to utilise to educate her B Directory customers.